The «100 Saudi Brands» program will be featured at Paris Fashion Week through the Tranoï trade show, organized by the Saudi Fashion Commission. The exhibition will be held on the fifth floor of the iconic La Samaritaine department store in Paris, showcasing the Spring/Summer 2026 collections of 11 Saudi brands.

The women’s fashion segment will highlight Wadha Aloqaili, Reem AlKanhal, Razan Alazzouni, Yasmina Q, and Rebirth. The men’s fashion lineup will feature 1886, Hajras, Mirai, Eleven, and RBI.

The exhibition will run from June 24 to 27, 2025.

Editorial team: Ghadah AlNasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki