Jimmy Choo announced its collaboration with Somatcha, the brand founded by Yara Alnamlah, on an exclusive drink called Jimmy Choo Ruby, available until the end of the month.

The collaboration reflects how luxury brands today are expanding beyond fashion and products, stepping into everyday experiences and making lifestyle itself part of their identity.

The article “Have You Ever Had Your Coffee at Prada?” on Mansoooj explored this very idea; how coffee, restaurants, and beverages have become new spaces where luxury is redefined, experienced, and lived, rather than merely owned.

Editorial team: Ghadah Al Nasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki