HRH Princess Noura bint Faisal Al Saud has been appointed CEO of the luxury sportswear brand «JAY3LLE», coinciding with the relocation of its global headquarters to Riyadh. She will spearhead the brand’s vision and international expansion, positioning it as a cultural bridge connecting generations and communities worldwide.

Editorial team: Ghadah AlNasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki