"Aram of the Sea" was more than a title. It was the vessel upon which the brand "Aram" invited us to embark.

The journey simulated a voyage along the pristine shores of the Red Sea. The show commenced with the blast of a captain’s horn and signaled our departure into a realm of leisure characterized by sun, sea, and absolute serenity.

The colors and silhouettes evoked the sophistication of international resort wear yet were imbued with a distinct Saudi essence. This revealed the brand’s maturity in blending pleasure with luxury.

nspiration was drawn from the entirety of coastal existence. A standout element was the Wazar, the traditional men's wrap.

Its iconic print was reimagined on contemporary fabrics with fluid designs suitable for the modern client. As noted by Wejdan AlMalki, this specific piece highlights Arwa Al Ammari’s methodology.

The local client immediately recognizes the heritage, while the global client appreciates the design and textile, only later discovering its historical narrative.

Every detail in the collection whispered of the sea, including the reflection of the sun, the rhythm of waves, and the calm before the adventure.

The color palette was meticulously curated and ranged from marine blues and turquoise to soft coral reds.

Brilliant accents like fringe on sun hats added movement. Even the handbags were like postcards from the journey.

They were shaped as shells, ships, and ice cream to serve as symbols of coastal joy translated into a playful design language.

The technical execution of "Aram of the Sea" was particularly noteworthy.

Alammari utilized 3D printing technology to sculpt handbags in the forms of ships and nautical tools. She merged whimsical design with functional utility.

This adoption of technology aligns with global trends. The 3D printing market is projected to reach nearly 3 billion dollars by 2030, which signals Aram’s forward looking approach.

The presentation extended far beyond the runway. It was a holistic experience where itineraries were distributed, menus were curated, and events were designed to simulate life on board.

The voyage blended tourism with culture and highlighted the richness of Saudi hospitality. From folkloric nights and luxury dates to perfume making and open air cinema, every element redefined luxury through a Saudi lens.

In a touching symbolic gesture, the room keys provided to guests bore the number "23/09/1932", the date of the Kingdom’s founding.

It served as a reminder that no matter how far the voyage takes us, the connection to our roots remains the anchor.

Additionally, the collaboration with "The Lab" produced a capsule of luxury t shirts mapping the journey along the Red Sea coast.

Why does Aram stand out? It is because it masters the balance between art and application. Aram builds a complete world around its concept by using luxurious materials and precise execution.

But most importantly, it speaks two languages simultaneously. It speaks the "Language of Place" and the language of the global market.

It offers a luxury product that carries the spirit of its origin yet remains accessible and intelligible to the world.

-Mansooj: Your front-row seat to Saudi fashion-