House of Cenmar, established in London in 2017, fuses local culture with global streetwear, often drawing color inspiration from the desert in a contemporary style.

For the Autumn/Winter 26/27 collection, the house presented a concept that contemplates the meaning of creativity in fashion. It was as if they were inviting the client to witness the journey from the first idea to the final stitch.

The show dived into the details that usually happen behind the scenes, from choosing fabrics and buttons to packaging and display, revealing the precision of the teamwork that builds the house's identity.

The collection focused on the structural aspect of the house. It explored how stages are managed from inventory and sales to the role of the team and influencers in shaping the general image. The message was that building a brand does not happen by chance.

It comes from an integrated system that combines ideas, planning, and execution.

Saudi culture appeared on House of Cenmar pieces in the form of prints and drawings that varied between heritage and the present. We saw Saudi craftswomen working in handicrafts, two Saudi men drinking coffee in a café with a wall rug background, and a jacket with images of Saudi towers in bright morning colors.

This merger gives us the idea that although the brand is global streetwear by nature, its foundation remains local culture and heritage.

I noticed a model carrying bags dedicated to recycling, which alerted me to the recycling sign that was repeated on more than one piece.

The presence of the logo was like a clear message about the brand's environmental awareness.

Streetwear is considered the best field and the sector with the most ability to use recycling techniques and integrate them into their pieces.

Ultimately, the house presented a collection cohesive in its idea and execution, respecting the design process as much as it cares about the external appearance.

Through it, they confirmed that fashion is an intellectual and professional system together, not just a look. The result was a modern collection with a clear Saudi spirit for everyone who loves streetwear.

-Mansooj: Your front-row seat to Saudi fashion-