The melodies of the Rebab, the rhythms of the Dahha, and the sound of poetry and coffee cups welcomed the attendees.
They prepared the audience for the "Habbat Shamaliya" collection from the house of "Qormuz" in a sensory scene expressing the spirit of the land and the generosity of its gatherings.
Qormuz celebrated the winter and its atmosphere, specifically in the Saudi North. It summoned the warmth of the desert which we saw in the opening of the show with a piece made entirely of Ja'ad wool.
The collection takes you with ease to the desert, its cold, its night, its stars, and its sand.
By RFW
The "Qormuz" brand was founded in 2017 by Abdulrahman Al Abid. Its idea connects heritage with the spirit of the era and presents fashion as part of a lifestyle that includes perfumes, jewelry, and accessories. Its goal is to transform cultural legacy into a contemporary experience that expresses Saudi authenticity in a language the world understands.
Tima Abid by RFW
I was greatly impressed by the movement of the designs between purely local pieces and pieces considered global. We see the Farwa followed directly by a fluid velvet dress. Or the Jubbah followed by a streetwear outfit. I believe this is a point of strength for Qormuz.
By AlThaqafiya
It is the commercial ability to deal with both lines smoothly, understanding both, and presenting and executing them in a way that shows the maturity of the brand.
The show was full of symbols from local culture which I see were used in a beautiful and enjoyable performative style for the attendees. At the same time, it confirms the inspiration points of the collection.
The Rebab, the poem, and the Northern Dahha formed the beginning. We also saw the use of the sword as a handle for bags, the model veiled with the Shaila, and the Saluki dog symbolizing hunting life in the desert.
The show concluded with incense in a reference to the Saudi proverb "After the oud, there is no staying".
By AlThaqafiya
The first and third looks in the show were the Bisht made of Ja'ad, which is sheep's wool in its fluffy form.
This look took me back directly in memory to the days of my grandfather, may God have mercy on him, when he used it in his car to warm the seats. The Ja'ad was used in multiple forms in this state in addition to being worn as a Bisht for warmth.
I used to see it in rugs and bedding often, especially when camping in the winter season.
By AlThaqafiya
The "Habbat Shamaliya" collection shows the maturity of "Qormuz" and its understanding of its identity and market.
The collection is cohesive in its vision and clear in its message. It possesses a sincere national sense and a meticulous execution that is comfortable to the eye.
By RFW
-Mansooj: Your front-row seat to Saudi fashion-
