Following their success at the «Saudi 100 Brands» showcase in «Selfridges London», a number of Saudi designers are now heading to «Selfridges Manchester» to present their latest creations. This move strengthens their international presence and highlights the growing influence of Saudi fashion on the global stage.

This step echoes insights from the Mansoooj article «Is Your Brand Ready for a One-Chance Market?», which explored the experience of Saudi designers in London and outlined what global buyers truly look for when selecting brands for their stores. The article also examined the key factors that determine a brand’s readiness for international expansion, from clear identity and production capability to professional pricing and presentation, the same criteria now being tested in major global markets.

Editorial team: Ghadah AlNasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki