The Saudi «Fashion Association» has signed a cooperation agreement with «AlUla Sports Club» to establish a strategic partnership focused on empowering Saudi talent and strengthening integration between the creative and sports sectors. Areas of collaboration include developing official and joint fashion products, organizing design and creativity workshops and competitions, exchanging technical and marketing expertise, and supporting local designers and emerging businesses.

Editorial team: Ghadah AlNasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki