A Business of Fashion report highlights Snapchat’s rapid growth in the GCC in 2025, fueled by its community- and privacy-focused model.
Social media usage in Saudi Arabia and the UAE has doubled since 2015.
GCC users open Snapchat 45+ times daily, with 90% of Saudis aged 13–34 active.
64% of affluent MENA consumers use it monthly, versus 37% in the US and 32% in Europe.
Features include AR try-ons, geolocation filters, and hybrid digital/physical experiences.
Partners include Dior, Cartier, Chopard, Tiffany, MAC, Maybelline, and NYX.
According to Hussein Freijeh, the Gulf ad market could double within 3–5 years through hyperlocal, culturally aligned strategies.
Editorial team: Ghadah AlNasser, Hajar Mubarak, Manar Al Ahmadi, Wejdan Almalki
