A Business of Fashion report highlights Snapchat’s rapid growth in the GCC in 2025, fueled by its community- and privacy-focused model.
Social media usage in Saudi Arabia and the UAE has doubled since 2015.
GCC users open Snapchat 45+ times daily, with 90% of Saudis aged 13–34 active.
64% of affluent MENA consumers use it monthly, versus 37% in the US and 32% in Europe.
Features include AR try-ons, geolocation filters, and hybrid digital/physical experiences.
Partners include Dior, Cartier, Chopard, Tiffany, MAC, Maybelline, and NYX.
According to Hussein Freijeh, the Gulf ad market could double within 3–5 years through hyperlocal, culturally aligned strategies.
